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Why Botanical Ingredients Outperform Their Synthetic Rivals

Why Botanical Ingredients Outperform Their Synthetic Rivals

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Written by Natalie Lux
We discovered something during our early product development that changed everything about how we...
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Stop Shocking Your Skin Every Season

Stop Shocking Your Skin Every Season

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Written by Natalie Lux
Your skin starts whispering in September. A little tightness after cleansing. That dull look by m...
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Why Clean Beauty Killed Traditional Luxury

Why Clean Beauty Killed Traditional Luxury

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Written by Natalie Lux
People want the truth but most brands have been afraid to tell them. This single insight explains...
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Skin Cycling Is Just Old Advice With New Branding

Skin Cycling Is Just Old Advice With New Branding

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Written by Natalie Lux
You've probably seen it by now. Another skincare trend exploding across your social media feeds, ...
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